Seaside Company
From Santa Cruz County history wiki
Santa Cruz Seaside Company was formed in 1915 to take over ownership and operation of what is now the Santa Cruz Beach Boardwalk and associated enterprises from entrepreneur Fred Swanton. The company has had seven presidents since then, beginning with S. Waldo Coleman. Later presidents include Lawrence Canfield (1952-1984), followed by his son Charles and the current (2023) president, Charles' great-nephew Karl Rice.
- 2003. Santa Cruz Beach Boardwalk: The Early Years— Never A Dull Moment by Chandra Moira Beal and Richard A. Beal
- 2007. The Santa Cruz Beach Boardwalk: A Century by the Sea by the Santa Cruz Seaside Company
- Jessie Durant, "A Leadership Legacy - Presidents of the Boardwalk", Santa Cruz Beach Boardwalk, 2023
