McPherson family

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The McPherson family came from New York by way of the Placerville gold fields. Duncan (1839-1921) grew up to become an employee and eventually owner of the Santa Cruz Sentinel, and the newspaper remained in family ownership until 1982. Brother Alexander (1844-1923) partnered with Duncan in downtown Santa Cruz development. The McPherson family remains one of the names most associated with civic activity in Santa Cruz. In 2021, former Sentinel editor Bruce McPherson is a county supervisor.