Bernheim, Reuben
From Santa Cruz County history wiki
Reuben Bernheim (1828-1894), a merchant by trade, was a native of Germany. He and his brother Jacob came to Santa Cruz from San francisco in 1863, and went into the retail clothing business (J. Bernheim & Co.), joined by a third brother, Carl. In 1861 he married the former Julia Schwab, whose family (father-Moses) also moved to Santa Cruz (at the same time?).